A factor rate is a multiplier. Multiply the advance amount by the factor rate to get the total payback.
If you receive $50,000 at a 1.30 factor rate, the total payback is $65,000. The dollar cost is $15,000. That calculation is useful, but it is not an APR because it says nothing about how quickly the $65,000 is collected.
APR adds time to the calculation. Paying $15,000 for the use of $50,000 over six months is more expensive on an annual basis than paying the same $15,000 over eighteen months.